Archives: FAQs

What is a Process?

A Process is a sequence of connected steps. The Process starts with an event and terminates with one or more Outcome. A step consists of one or more actions. One action is executed by one (and only one) role. One Outcome outcome can trigger another process. Download the process template here.

What is a Process Map?

A process map is a document that visually outlines the steps required to complete a workflow in the business. See: here

What is a Touchpoint?

A Touchpoint is where a Consumer meets the Business. It is the intersection between the Consumer Journey, the Services delivered by the business and the business Governance process. More info, se here

Can I work with multiple Consumer Profiles?

In general, it is recommended only to work with one Consumer profile to be unambiguous precise in the communication. However, in group or organisational buying, where the buying centre consists of multiples individuals (roles), you may have to diversify your communication to multiple profiles.

Why is the Network Theme in the Consumer Perspective?

The Network is the Business relations to the out side world. The Network is the Business’s channels to the Customers, User and Influencers. But also business partners and the supply chain are a part of the network. In an integrated Network it can be difficult to distinguish between suppliers and customers.

What is a Payment?

Definition: A Payment is a transfer of value from a Consumer to the Business. Traditionally were considder payments to be by money. But, especially in the Digital Economy payment can take other forms. Some examples: Google’s services are paid with information about the users. Google will then earn money from targeted advertising. Social medias like …

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What is a Buying Centre?

Definition: A buying Centre is a group of individuals involed in a purchasing, using and terminating a product or service. Buying Centres commonly occur in organisational buying. But products og services to be used in a group or family also can also be purchased by a buying centre. Roles in a Buying Centre could be: …

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Prosumer Versus Consumer

The digitization in the latest decades, has set the traditional customer perception under pressure. With the digital economy, platforms have shifted from delivering products to be a platform for delivering self service functionality. We now see that the users now use the business platform to produce the products or services themselves. In this way the …

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