Joel A. Baker is quoted to have said: “Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.”
Palle Stenver’s book “5 Steps to Successful Transformation” and the related courses starts at execution level. This is because it is the easiest way to explain the 12Box Model.
In the proficient 12Box Organisation, your should start with the Drivers (ex. Supertrends). But if you are not able to connect strategy with execution your transformation effort is likely to be unsuccessful.