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The purpose of this lesson is to…  

Workshop Agenda

  1. Describe the customers lifecyle
  2. Idenfify the events in the cutomesr life cycle
  3. Describe participants who is involved or affected in the events
  4. Describe the participants needs
  5. Describe the value that can be provided to the participants
  6. Describe the participants information sources

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Theme Map

The Theme shows the 12Themes of the 12Box Model in the three Prespectives: Management, Production and Consumer.

The Canvas is used to analyse the dynamics in the Business Platform between the Themes.

Theme Map
Services Infrastructure Competences Business Model Governance Information Leadership Value Journey Network Brand

Roles

A Role is a is  in a process.

Go to the lesson

Services

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Infrastructure

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Competences

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Business Model

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Governance

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Information

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Leadership

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Value

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Journey

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Network

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Brand

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